Why you need multiple different Pinterest pins for one blog post

Why you need multiple different Pinterest pins for one blog post

Have you ever seen the same thing multiple times and not really noticed it but then one time it’s presented in a different way or you see it from a different angle or viewpoint and suddenly you pay attention to it?

The same thing happens with Pinterest pins which is why you need multiple different Pinterest pins for one blog post. 

Why you need multiple different Pinterest pins for one blog post

Someone might see a pin of one of your awesome blog posts but they just keep on swiping that finger straight past it. Then someone else posts about the exact same thing but their pin is different to yours, the colours are different, they use different wording on the pin and bam, it takes off – re-pins galore!

On the one side it can be pretty disheartening, but if you flip the story, it means that..

what you’re putting out there is popular, people want it, you just need to present it in a different way.

Enter… multiple pins for one blog post.

Why you need multiple different Pinterest pins for one blog post

For each blog post that I write, like the blueberry brioche above, I create at least 5 different Pinterest pins to go with it. While they still all match my style guide (as you can see in the image) they’re all a different layout and design.

Now at first this might seem like extra work and yes, it will take a few more minutes for each blog post but once you’re set up, it’s simple.

 

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Why you need multiple different Pinterest pins for one blog post
Why you need multiple different Pinterest pins for one blog post

‘Won’t my post be a little image heavy if I have multiple pins all through it?’

Yep you’re right, it would be, that’s why we’re going to hide some of them.

One or two images for Pinterest is about my limit per blog post. The rest I hide using this little bit of code:

 

<div style=”display:none;”>

</div>

 

If you’re not sure how to add code, I’ve created a quick tutorial on how to add it as well as how to create the actual pins using my favourite design tool – Canva. To watch it, click here.

Now go forth and PIN!